Corporate Social Responsibility
Numerous judgments were formed in the situation of the Amtrak Sunset Limited disaster in 1993, which resulted in a terrible accident. Nobody made the judgment that took the lives of 47 individuals and wounded many more. This derailment was caused by a sequence of occurrences and judgments that came together. In this scenario, the interested parties are anyone who has been impacted by the deeds of the organizations implicated. The tragic event involved several situations that impacted the numerous stockholders engaged. Among the involved parties were CSX Transportation, Inc. and Amtrak. The Gulf Navigation Corporation and its employees were also implicated in the incident. It also impacted the travelers on the train, the nearby general public, the train, the ruling unit of the Big Bayou Canot Bridge, the surroundings, and shareholders (Garner & Huff, 1997). When it relates to their preferences, they are both unique and similar. It is all regarding safety first, then wages and job stability for the employees. Passengers on the train would expect dependable transport services and reliability, as well as reasonable valuation for funds and excellent consumer service.
Corporate Social Responsibility
Corporate social responsibility is a management framework that entails integrating social and ecological concerns into the corporation’s business decisions and interactions with stockholders. To put it another way, corporate social responsibility refers to a firm’s initiatives to enhance society in some way (Moreno, 2020). It is the point at which the company equalizes financial, ecological, and social necessities while satisfying the expectations of its stockholders. Corporate social responsibility encourages companies to follow ethical corporate strategies. The primary goal of corporate social accountability is to give something back to the community. Due to the Sunset Limited disaster, Amtrak has organizational social accountability to its stakeholders to remedy the mistake. Since Amtrak was not the sole company implicated in this situation, the other companies will bear the same level of accountability to their interested parties. Interested parties fall into four categories in terms of corporate social responsibility, which Amtrak would pay close attention to include: lawful, economic, ethical, and charitable.
Legal
To safeguard travelers and employees, the corporate entity must ensure that all guidelines, practices, and regulatory requirements put in place by the Federal Railroad Administration (FRA) are abided. Compensation or a judicial conviction should be awarded to the victims and surviving close relatives of the disaster. Based on the situation analysis of what transpired with Amtrak, the proposal for how Amtrak must progress is to approach the relatives of the affected people. Upon contacting them, they should begin debating compensation money for the implicated relatives, despite the fact that there is no cost on a life. Amtrak could perhaps instantly suspend everybody who worked on the train till comprehensive research into how the train sidetracked is concluded. The corporation’s CEO should also hold a media convention to convey their regards about the disaster and give the following critical stages in the process. All corporate entities must ensure that all statutes and regulations are abided. When there is a disaster, they should call the toll-free number that has been provided by FRA (Railroad safety, 2021). Another recommendation is that they should disclose any minor activation failures to a National Response Center that is open every day for 24 hours a day so that the train can be thoroughly checked before departing.
Economic
Here, the nearby region and society of the companies would be considered. The money is brought in by the community. The corporations must ensure that the public understands that companies are executing everything possible to ensure that this disaster does not occur once more. This will also entail improved worker coaching to ensure that missteps are avoided. Towboat operator coaching is required in this case. The companies want individuals to be pleased to get back on the train and not worry about whether or not they will arrive at their desired location.
Ethical
Doing what is appropriate in accordance with the legislation is not always sufficient for a corporate entity. Creating ethical business decisions does not always necessitate the application of statutes and restrictions. This would be the region where the mess left by the incident would be cleaned up. Therefore, the corporation should establish measures to ensure that all of the splattered fuel could not endanger living creatures, natural vegetation, and even the novel bridge. This category also includes offering the stakeholder’s interests and necessitates. For instance, the company should offer its employees medical insurance in this case.
Philanthropic
This area entails corporate entities giving something back. After creating all of its earnings, the corporation should give back to society, its staff members, and even its consumers. Discount coupons on train bookings could be one solution. Another option is to establish a foundation in memory of the 47 people who died in the disaster.
Conclusion
Although it is difficult to say who was sincerely to blame for the disaster, it is still saddening that people lost their lives. These corporates had a minor flaw that contributed to the accident’s occurrence. Amtrak should not have traveled at 72 miles per hour when the recommended pace is 70. The towboat’s operator should not have dozed off and should have been coached on utilizing the navigation mechanism. Furthermore, whether the bridge was a personal asset or not, the FRA should have installed safety functionalities on the bridge if Amtrak was possible to travel it.
References
Moreno, D. J. (2020). Social Marketing And Corporate Social Responsibility. ‘Oikos Polis’, Revista Latinoamericana de Ciencias Económicas y Sociales (RLCES), 5(1), 39-71.
Railroad safety | FRA. (2021, February 12). Federal Railroad Administration. https://railroads.dot.gov/railroad-safety
Garner, A. C., & Huff, W. K. (1997). The wreck of Amtrak’s sunset limited: news coverage of a mass transport disaster. Disasters, 21(1), 4-19.
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