Definition
By definition, a business strategy is a documented plan that mentions how a firm seeks to attain its business goals and objectives.
Strategy formulation
Strategy formulation is the approach selected by an organization to achieve its outline objectives and goals. The managerial steps of developing and executing a firm strategy consist of numerous processes: the first step involves developing a strategic vision that outlines the organization’s core values, mission statement, and vision. Secondly, setting an objective for ascertaining the organization’s performance and project progress in the long run. Thirdly, developing a strategy to advance the organization’s plans as envisioned by the management based on the stated objectives or plans. Forth, execution and implementation of the selected strategically effectively and efficiently. The execution of the strategic plans involves day-to-day competition of the stipulated tasks aligned with the objectives. Lastly, evaluate the proposed strategy to ensure it is in line with the company’s vision, mission, and goals.
Responsibility
The senior executives are responsible for the formulation of a business strategy. The management shared their vision and mission of the company and proposed the organization’s short objectives and long-term goals. Coherently, all stakeholders benefit from a formidable business strategy. This is because the proposed strategy is developed to address the interests of the stakeholders.
Corporate vs. business unit strategy
A business strategy outlines the methods that an organization can use to achieve its objectives, while a corporate strategy examines the area in which a firm should compete. More so, a corporate strategy examines the scope of an organization based on the size of the market/ industry, while business strategy is focused on firm performance in an industry.
Leave a Reply