memo to the rest of the leadership team at TransGlobal Airlines, identifying strategic objectives and key performance indicators (KPIs) to help evaluate the company’s performance

Performance Evaluation

Financial Objective

To flourish, thrive, and boost profits.

The firm’s profits percentages are performing fairly well; nevertheless, enhancing the percentages will put the corporation in a superior economic stance. Observing the firm’s sales growth reveals that revenues are increasing compared to the previous quarter. Domestic profits increased by 7.7 percent, influenced by corporate strength (sales) and recreational vacation demand. Latin profits increased by 6.7 percent due to ongoing double-digit unit profits expansion in Brazil and Mexico. As a result, to improve achievement, affluence, and profits growth within a year, it is necessary to concentrate on purchases of brands and services during peak travel durations and to which prevalent locations.

Customer Objective

Increasing consumer contentment through the development of inventive, tailored brands.

Consumer contentment is important in business because it defines how well services and brands fulfill the needs and anticipations of the consumer (Szyndlar, 2021). Enhancing service delivery reliability and brand manufacturing reliability will guarantee and encourage consumer contentment. The quality enhancement will lead to corporation achievement by increasing consumer contentment, perfection, and worth (Szyndlar, 2021). TransGlobal Airlines confronts international rivalry because it is a global corporation. Consumer contentment ensures the firm’s potential to compete and advance in the industry. As a result, the firm will strive to provide consumers with fast-paced and thrilling encounters that exceed their anticipations.

Internal Process Objective

To provide services and brands that meet the needs of the consumer.

The consumer’s expectations are the key driver behind a company’s achievement. Delivering brands and services predicated on client needs can be accomplished by improving the quality of brands utilized by consumers. For example, the firm’s planes should be well-made, with lavish elements that optimize consumers’ pleasure while traveling. In addition, the concepts inside the aircraft should be modified at least twice annually to provide consumers with innovative surroundings and perspectives. Likewise, the models on the table trays and recliners should be appealing to consumers while also ensuring pleasure and luxury.

Learning and Development Objective

Adopting methodologies that will enhance and add value.

Enhancing and adding value to the corporation by concentrating on the reliability of items such as brands and services. Reliability can thus be improved by establishing or generating innovative brands rather than modifying existing ones to achieve the goal.   As a result, the quality tactic is to establish innovative brands and services of high quality to improve and create value for the corporation. The goal will be to initiate the safe reemergence and advancement of the MAX 737 aircraft1 as well as the growth of regional aircraft with potentials less than 70.

Key Performance Indicators

Return on Investment (ROI) is an illustration of the advantages derived from the use of a firm’s resources in an operation or venture. Financial planners, corporate officers, stockholders, and the board of directors all rely on this KPI (Marr, 2012). To calculate the return on investment, divide gross revenue by overall resources. The indicator quantifies how the corporation has utilized its assets which can be expressed as

Return on Investment­ equals to Gross revenue/Overall resources

Economic value added (EVA) is a metric that measures the worth of a company’s operations. EVA is what remains after deducting the expense of carrying out the operation as well as the expense of the tangible and financial capital used to create the revenues. The following formula is used to compute EVA:

EVA = total functioning revenue after-tax payments – (total functioning resources * weighted average expense of capital)

Market share: the proportion of sales obtained from the market by the corporation.

References

Bernard Marr. (2012). Key performance indicators (KPI): The 75 measures every manager needs to know. Pearson.

Marta Szyndlar. (2021, January 21). Customer satisfaction: Why it’s still important in 2021. Survicate. https://survicate.com/customer-satisfaction/importance-customer-satisfaction/


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