Discussion Question on Mining Frequent Patterns, Associations

Describe one unique and specific example of market basket analysis or DNA sequence analysis where data mining can help.  Explain how it would help the retailer or sponsor of the data mining effort.

Do not repeat what is in the book or what another student has posted. Use references and justification to support your point of view.

Post your answer as a reply to this conference topic with the appropriate title. When you finished posting, respond to at least one of your colleagues’ responses with a comment on his or her article. Excellent performance will consist of several messages that engage the arguments and ideas being presented, as though you are having an ongoing conversation.

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